Hiphop Dancers (Campaign example)

By Phil Moore

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Epic Dancing

Hip-hop dance refers to street dance styles primarily performed to hip-hop music or that have evolved as part of hip-hop culture. It includes a wide range of styles primarily breaking, locking, and popping which were created in the 1970s and made popular by dance crews in the United States. The television show Soul Train and the 1980s films Breakin’, Beat Street, and Wild Style showcased these crews and dance styles in their early stages; therefore, giving hip-hop mainstream exposure. The dance industry responded with a commercial, studio-based version of hip-hop—sometimes called new style—and a hip-hop influenced style of jazz dance called jazz-funk. Classically trained dancers developed these studio styles in order to create choreography from the hip-hop dances that were performed on the street. Because of this development, hip-hop dance is practiced in both dance studios and outdoor spaces.

The commercialization of hip-hop dance continued into the 1990s and 2000s with the production of several other television shows and 5514756479_cd8ff7b890_omovies such as The Grind, Planet B-Boy, Rize, StreetDance 3D, America’s Best Dance Crew, Saigon Electric, the Step Up film series, and The LXD, a web series. Though the dance is established in entertainment, including mild representation in theater, it maintains a strong presence in urban neighborhoods which has led to the creation of street dance derivatives turfing, krumping, and jerkin’

1980s films, television shows, and the Internet have contributed to introducing hip-hop dance outside of the United States. Since being exposed, educational opportunities and dance competitions have helped to maintain its presence abroad. Europe host several international hip-hop competitions such as the UK B-Boy Championships, Juste Debout, and EuroBattle. Australia host a team-based competition called World Supremacy Battlegrounds and Japan host a two-on-two competition called World Dance Colosseum.

What distinguishes hip-hop dance from other forms of dance is that it is often freestyle (improvisational) in nature and hip-hop dance crews often engage in freestyle dance competitions—colloquially referred to as battles. Crews, freestyling, and battles are identifiers of this style. Hip-hop dance can be a form of entertainment or a hobby. It can also be a way to stay active in competitive dance and a way to make a living by dancing professionally.

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